Goal: The goal of this campaign was to increase NOVA membership by 3% by the end of May 2020.
Method: Current members were placed in a friendly competition to see who could bring in the most new members within 30 days. There were four chances to win a prize; 3 individual prizes and 1 chapter prize.
Winners:
1st Place – Cynthia Carder (winner of 1-year free membership)
12 people recruited for Fayetteville VAMC
2nd Place – Julie Szegda (winner of Classic III Littmann Stethoscope)
8 people recruited for VA Boston HCS
3rd Place – Heather Roth (winner of a gift card to the NOVA gift shop)
4 people recruited for W. J. Bryan Dorn VAMC
Chapter Prize – Washington DC VAMC (All participants will be placed in a raffle to determine who will receive a discount on registration for the 40th Annual Meeting) This Chapter had 5 participants and each participant recruited one member.
Synopsis:
There were 135 participants with Membership May including new members and renewals. This number is made up of new members and old members that had a lapse in membership. Members who decided to come back to NOVA were eligible for the Membership May discount.